Monday, 22 February 2021

Article - Emerging cultural economics in dance - Navina Jafa

 (The theme was earlier commissioned by The Hindu, and the article repositions the wider frame of argument presented in the version earlier published. The main issue being initiatives by dancers to envision sustainability for performing communities and individuals beyond their own selves and their individual 'company' in the present challenging circumstances.)


The dancers in India have endured economic and sociological existential challenges during the Covid pandemic. Classical/ folk in urban and rural geographies have adopted imaginative journeys to revise, reconstruct, reinvent, re-educate, and reposition to align with emerging modernity. A new dynamic is the fast emerging parallel existence of a vibrant online with a limited and shrinking space of presenting dance and performing arts offline. The other issue is the manner cultural leaders in dance engaged in the performing arts are going beyond themselves and their organization. The matter is on the manner these cultural leaders are creating new dance networks to build and reposition in the changing times by providing hope, sustainability and second how these same leaders in performing arts are stretching to contribute to the performing arts to other performance communities.

Crucial in the discourse is bringing models that present hope towards sustainability of performing arts and artists. There has to be cognition of creating realistic frameworks that reflect strategies to reconnect with markets and are mindful of new audiences (consumers) in the dual existence of off and online performative spaces.



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