Sunday 15 September 2019

The buzz around the dance of the bee - Soch: Column by Dr. Arshiya Sethi

I don't know how many dancers follow fashion, but though it starts with fashion, this is in effect a good dance story. So go ahead and read it. In 2015, there was a big change in the leading fashion house of Gucci. It got a new Creative Director, Allessandro Michel, who grew from being a victim of bullying in school to being responsible for all of Gucci's collection and global brand image, earning for him the position of one of Hypebeast's HB100, an honor bestowed to the top 100 most influential people in the fashion industry. One of the first changes he affected was the inclusion of a menagerie of animals - birds, butterflies and bees. Most prominent amongst them are the bees. You find the bees on sneakers, bags and on the red carpet as the self weave of suits that bear the brand's label. I suspect that the choice has less to do with environmental concerns, rather than quirkiness quotient of designers.

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