Bharatanatyam, originally woven into the ritual and devotional life of South Indian temple culture, has traversed a complex path of transformation over the last century. From its deep association with temple worship and the devadasi system to its redefinition during the colonial and nationalist eras, and its subsequent digital and global incarnations, Bharatanatyam continues to evolve amid changing social, political, and technological landscapes. This essay investigates two interconnected processes - de-ritualisation, referring to the dance's gradual detachment from its sacred roots, and re-contextualisation, which signifies its adaptation within modern cultural, ideological, and digital environments. Employing a narrative research framework, the study explores how globalisation, feminism, diasporic identity, and social media cultures have reshaped Bharatanatyam's performance ecology, creating an ongoing negotiation between tradition and innovation.
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