Saturday, 18 November 2017

Branding - TRENDING by Ashish Mohan Khokar


Dance as brand ambassador... For long, we have read bio data (some are best pieces of creative writing. Most go to one city on East coast and one on West coast in USA and describe it as "a coast to coast tour"!) that have all kinds of claims. ‘Ambassadors of dance’ is an often used phrase. What's that today when FB and other social media can reach out it nano seconds? In days of yore, when Ram Gopal, Uday Shankar and Madame Menaka travelled with big dance groups, mostly by ships that took months to reach, few labelled themselves as ambassadors of culture. It was first coined by the western press and mostly in its laudatory manifestation. 

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